Total monthly visitor X CTR X CPC = Monthly Estimated Earning
E.g 1000 X 5% X $2 = $100 Per Month
CTR = Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
CPC = The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.
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